Apple unveiled a new lineup of processors: M3, M3 Pro, and M3 Max, along with high-end MacBook Pro models to harness their power. Fortunately, the last-minute announcements were indeed of significance. This assumption proved wrong as the 'Scary Fast' keynote took place the night before Halloween, following an unusual schedule, starting at 5 PM in California, which translates to 8 PM on the East Coast and 1 AM for many. Despite this, many were anticipating the announcement of a few new, insignificant products via press releases. Only the ever-reliable Mark Gurman of Bloomberg hinted at the arrival of new Macs before the end of October. These powerful and expensive models are all powered by the new M3 series chips, delivering impressive performance.Īpple took everyone by surprise by announcing a new keynote barely a week in advance for October 30.
As expected, Apple successfully introduced new Mac models during its 'Scary Fast' conference on October 30.
